Is the brand owner nice?
By nice I mean it doesn’t support bad causes, doesn’t disrespect people, …
The opposite of Urban Outfitters’ owner.
He supports anti-LGBTQ and anti-abortion groups; sells things which romanticize and encourage mental illnesses, eating disorders, pills abuse, underage drinking, sexual harassment, pedophilia, and violence; disrespects the black, Jewish, Irish, Mexican and Native American people (and they’re probably more).
The next filters are kind of related to this one.
Really, why would you buy a stolen design? The only reason someone steals something is profit, money.
I understand if they’re inspired by it. But there’s a big difference between this and copying.
Usually, fast fashion brands do this. Forever 21 and Zara are maybe the most well-known to do this. But designers also copy.
Gucci’s Alessandro Michele, Dior’s Maria Grazia Chiuri, Isabel Marant and Tory Burch are some examples that pop into my mind right now.
Michele copied from small, indie designers while Chiuri, Burch and Marant copied from cultures – Romanian and the latter, Oaxacan. Chiuri copied from the Romanian culture when she was working for Valentino too.
You know what’s even prettier than a pretty bottle or necklace? To be healthy and to have a necklace that will last years, not days.
It’s also much cheaper in the long run.
You won’t need to make doctor appointments, buy medicine, undergo surgery and do whatever it takes to solve a problem which wouldn’t have been in the first place if you hadn’t bought that moisturizer with horrible chemicals or that necklace with cadmium (Forever 21 was selling this).
Also, it’s cheaper to buy a necklace which costs a hundred euros than to buy 100 necklaces, which cost 2 euros, because each necklace fell apart after a couple of wearings.
Workers working in good conditions and products not tested on animals
I don’t find it ok to help a brand make profit while its workers overwork and get the lowest salaries possible. Worse it’s if people and animals die or get sick due to the conditions.
It disrespects so many beings for the sake of the money.
This filter eliminates all fast fashion brands but also some designer ones (Prada, Dolce & Gabbana, Versace, I’m looking at you! Not only at you but I liked you before, so it’s not easy to forget your names.).
Beauty products are trickier to filter but some big names which test on animals are L’Oréal (Garnier, Lancôme, Maybelline, Redken, Matrix, Biotherm, Giorgio Armani, Vichy, …), Estée Lauder (MAC, Bobbi Brown, Clinique, Tom Ford, Bumble and Bumble, Aveda, …) and Procter&Gamble (CoverGirl, Olay, Aussie, Head&Shoulders, SK-II, Always, Vicks, Safeguard, …).
Beauty brands which use sweatshops are Kylie Jenner Cosmetics, Victoria’s Secret Beauty (actually, the whole Victoria’s Secret) and I don’t know about the rest. It’s easier to find clothing brands which use them. A lot easier.
Is it good for the environment?
The fashion industry is the second biggest destroyer of the earth’s resources.
For example, cotton fields need so much water that the Aral Sea has been shrinking to less than half of it in the last 60 years.
Another example is that synthetic fibers are all made of plastic and pollute.
There are sustainable brands and brands that have greener collections, which is amazing. Still, I think we should have more of them.
Vintage items are also sustainable because they’ve already used the resources way before you bought them. Also, the brand has already got money from them. The damage has already been made even if you buy them or not. And reusing things makes you buy fewer new ones, which makes waste less possible. You get a better price and a unique piece too.
As cosmetics… well… Natural is always better.
So, these are the filters I’ll use when I’m going shopping. And better said: “these are the filters which I’ve been using for at least a month now and which is the reason why I haven’t bought anything”. I use them in this order. I’ll sometimes stop after 4 because I love some brands but going through all of them tempts me more. No Zara, H&M, Stradivarius, Nike and Orsay for me anymore, in other words. But I do think it’s worth it.